PROVIDED SERVICES
Branding | Logo Design | Tagline Development | Website Design (Coming Soon!)
The Ferryman
Taking its name from Greek Mythology, The Ferryman is a limited palette, moody cocktail bar serving innovative drinks in a traditional pub setting. Using the lore that inspired the name, we developed a system of illustrated icons and logotypes with a rough and worn treatment.
The Ferryman isn’t a dive bar, but we want it to appear like it and our choices while obviously alternative, needed to be smart and elegant at the same time. Pairing good, clean type with the darker themes gives us the edgy and mature aesthetic we were seeking.
project overview
The Ferryman
Taking its name from Greek Mythology, The Ferryman is a moody cocktail bar serving innovative drinks in a traditional pub setting. Using the lore that inspired the name, we developed a system of illustrated icons and logotypes with a rough and worn treatment.
The Ferryman isn’t a dive bar, but we want it to appear like it might be so while obviously alternative, at the same time the branding needed to be smart and elegant. Pairing good, clean type with the imagery gives us the balance we were seeking.
PROVIDED SERVICES
Branding | Logo Design | Tagline Development
Website Design (Coming Soon!)
MARKET SEGMENT
Food Service - Cocktail Bar
This is a conceptual Project
Menu is from Gib’s Bar
Tagline Development
We developed The Ferryman’s tagline "Drink and be merry…” first as a connection to the purpose of the business: having a good time at a bar and second as a sly reference to the purpose of the ferryman in the myth, which is to take the deceased to the underworld. The original idiom in full is “Eat, drink, and be merry for tomorrow we die.” Either way, this tagline works well if you get the double meaning or if you don’t.
Tagline Development
We developed The Ferryman’s tagline "Drink and be merry…” first as a connection to the purpose of the business: having a good time at a bar and second as a sly reference to the purpose of the ferryman in the myth, which is to take the deceased to the underworld. The original idiom in full is “Eat, drink, and be merry for tomorrow we die.” Either way, this tagline works well if you get the double meaning or if you don’t.
COIN ILLUSTRATION
This coin illustration is another double-meaning. If the viewer has no knowledge of the story, it reads as reminder to literally pay The Ferryman, but those who know the myth know that each passenger must pay the ferryman an obel for their safe crossing across the Acheron River.
COIN ILLUSTRATION
This coin illustration is another double-meaning. If the viewer has no knowledge of the story, it reads as reminder to literally pay The Ferryman, but those who know the myth know that each passenger must pay the ferryman an obel for their safe crossing across the Acheron River.
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